Our Company

ADRevolution is the engine of change. Its revolutionary software solution will transform the business models of advertisers and publishers for all digital media. Using entirely new software algorithms, ADRevolution takes the promise of Blue Lithium, Tacoda and Revenue Science and realizes the true potential of maximizing revenue from digital advertising.

ADRevolution delivers:

  • True one-to-one advertising through any channel.
  • Over 30,000 different meta-data descriptors tied to observation of more than 80 million actionable behaviors.
  • Automated assimilation of customer data to refine ads and campaigns to constantly maximize revenue.
  • Specific delivery of tailored ads to individual customers on the fly through any digital media channel.
  • Performance measurement that allows every advertiser to precisely monitor real time operations and to adjust campaigns to further maximize revenue.

The ADRevolution Advantage

Until now, buying media in the digital arena has been a complex, expensive and confusing process. ADRevolution’s ground breaking proprietary software, the Natural Intelligence Marketing Engine, or NIME, dramatically streamlines this buying process by showing exactly who can be touched by an ad, why that person is an appropriate recipient of an ad and what exactly happens to that ad when it is distributed. NIME is the first-ever ad-serving platform to seamlessly integrate personalized targeting and content rendering into a fully operational solution that serves ads through any digital media. NIME functions seamlessly with rich media such as video and mobile, as well as with email, podcasts and RSS. It is also functionally efficient, with the ability to rapidly take on new media formats as they become available. For example, proof of concept for intelligent display advertising was achieved in only three man days.

To achieve this, ADRevolution has created complex data structures and algorithms to be able to serve highly targeted ads in real time, on demand. As NIME continues to assimilate data about the preferences of ad recipients the results continue to improve.

The Revenue Bonanza:

In a year long beta period, NIME’s precision targeting capabilities have consistently delivered a 5-6x revenue increase on a per ad display basis. Early results for clients have delivered remarkable results:

  • Using ADRevolution's NIME engine, one client saw revenue double every other day in the first week of use.
  • NIME lifted average advertising earnings from an effective CPM of $50 to $140 (nearly tripling revenues).
  • Highly targeted results reached well into effective CPMs of $500.

ADRevolution invented the solution for truly integrated ad serving. Our proprietary NIME (Natural Intelligence Marketing Engine) dynamically targets individuals with customized marketing messages. NIME enables a personal dialogue with consumers over all interactive and emerging channels: email, display/web, RSS, mobile, and more. There is no other company with an ad serving platform that has successfully integrated all of the next-generation marketing concepts employed in NIME. It allows for greater revenues with much lower cost to generate than previously available solutions, creating a new paradigm of efficiency in digital media commerce.