Email Best Practices

ADRevolution believes that strict documented, executed, and audited policies are necessary in order to assure the viability of marketing as a whole. We believe that our practices are standards-setting and should be followed by all email advertisers and email service providers. The first step towards responsible and responsive marketing is to ensure that the consumer wants to hear from the advertiser in the first place. In order to foster true relationships with consumers there must be the utmost respect for their needs and wishes. Below is an outline of our key policies and procedures.

Practices and Policies Breakdown:

• Double Opt-In or Confirmed Opt-In: We will only send commercial emails to consumers who have confirmed their interest in receiving commercial emails by registering, and then clicking an encrypted confirmation link.
• Frequency: We always disclose at the point of confirmation what the nature and frequency of future commercial emails will be.
• Unsubscribe: The vast majority of unsubscribe requests are processed immediately. The immediate removal process is a one-click process where no further information or action is required by the consumer. Written requests to our support department are usually processed in less than 72 hours.
• Customer Support: We have a fully staffed and monitored consumer support department that usually helps all consumers within 24 hours.
• Dedicated IP Addresses: We require that there is a dedicated IP address(es) for sending email messages.
• IP Address Segmentation: We keep each data partner on a dedicated set of IP addresses, and we segment out each data partners' IP Addresses by type of message sent: typically this is transactional and commercial.
• Reply To: We maintain a valid “reply to” address for all emails we send.
• Bounced Emails: If we receive more than two hard bounced emails (5xx errors) for any consumer within a fifteen day period, that consumer's email address will be removed from our distribution list.
• Authentication: We use methods for authentication which are considered industry standard. Currently we use Sender Permitted Form (SPF), and Yahoo's DomainKeys.
• Content: We have a strict content policy preventing unacceptable content from being disseminated.
• Friend Referrals: We only send transactional friend-referral messages as a one-time event.
• Complaints: We take consumer complaints very seriously and our consumer support department monitors and responds to all inbound consumer requests in a timely manner (usually within 24 hours). In the rare event that we receive a complaint from an individual, or an individual's ISP, we automatically remove that individual from our distribution list.
• Domain Name: We require all domain registration information for domain names to be truthful and not misleading. We offer staffed email addresses where network administrators can contact us.
• Safety: Our systems use commercially reasonable methods against open proxies and relays, which helps prevent the dissemination of computer viruses, worms, and trojans. We use strong commercially reasonable measures to prevent against unauthorized access to consumer information.
• Can-Spam: We follow 100% of the federal guidelines, and believe that CAN-SPAM does not require strict enough protections for the consumer.