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New Technology Disrupts the Advertising Market

Software changes the consumer relationship to deliver record returns for advertisers and publishers.

A software solution that for the first time allows consumers full control over the advertisements they receive is slated for formal launch by ADRevolution (ADR) at ad:tech San Francisco.

The consumer choice tool allows people to select which ads they prefer and to reject the ones they don't enjoy. When launched in beta, it led to an immediate 40% increase in traffic available in ADR's Advertising Marketplace, and a 4x increase in effective CPMs.

"We are essentially a disruptive technology that is completely changing the way the advertising business works" said Andrew Westmoreland, NIME's 24-year-old inventor and the Founder/CEO of ADR. "We're all about transparency at each stage of the advertising process so that consumers are happy and publishers and advertisers make more money".

The formula appears to be winning a strong base across the industry. Since the beginning of 08, ADR has added eight new clients, including two large publicly traded companies in the lead generation space. Adding to this success, ADR just signed a major e-commerce outlet.

"Our opportunity is that everyone is seeking to find new ways of getting a higher return in the tight economy and we seem to have the right answer", said Westmoreland. "Our challenge is scaling fast enough to meet demand".

About ADRevolution

ADRevolution aligns the interests of all stakeholders in digital media: Consumers receive relevant content, advertisers reach their desired audience, and publishers achieve optimal revenues. ADR's customers outpace blistering growth standards for online advertising by leveraging its proprietary solutions based on the most efficient and relevant model for digital ad distribution.

ADR was founded three years ago to exploit the NIME technology that its founder, Andrew Westmoreland originally prototyped. Westmoreland has funded the company with capital from his previously successful online ventures.

ADRevolution is already profitable.
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