Our Technology

ADRevolution's Natural Intelligence Marketing Engine (NIME) is the first-ever ad-serving platform to seamlessly integrate personalized targeting and personalized content rendering into a fully operational solution that serves advertisements over any medium. To achieve this, ADRevolution has developed proprietary database architectures as well as proprietary engine code. ADRevolution has also developed a UI capable of managing operations of the engine, including detailed reporting.

Quick Facts

• 100% independent, contains no commercial software dependencies whatsoever.
• Written in the leading web services programming language, PHP5.
• Works with many different types of databases, however its RDBM is currently MySQL 5.0.
• Will run on any *NIX platform, presently operates on RedHat Linux.
• Consumer information database is a “black box” where no public access is openly available. Any outbound data is strictly controlled through API security.
• Database does not store sensitive personally identifiable information like SSN, banking information, etc.
• Truly modular and extendable: Core modules operate fully independently, allowing for rapid deployment of new experimental methodologies in a real world consumer facing setting.

Personalized Advertisement Selection

• Select ad most likely to earn revenue in real time (less than 1/2 second on average).
• Compare and contrast diverse algorithms to determine ad that will yield the most revenue in real time.

Personalized Content Assembly and Rendering

• Content-type agnostic rendering solution. New advertising solutions can be put together with no modifications to the content rendering module.
• Choose and render micro-content most likely to earn revenue in less than 1/3 second on average.
• Asynchronous capabilities allow engine to change decisions on the fly as the engine learns more about the subject and environment in which it operates.
• Truly personalized: every message is created on the fly for the individual message viewer.

Personalized Data Management

• Ability to maintain meaningful profiles for anonymous and non-anonymous users.
• Ability to observe behaviors asynchronously and in real time. Upon observation, behaviors are immediately made available to all other modules.
• Ability to update demographic data in real time.

Content Delivery Modules (Intelligent Display, Email, SMS, etc)

• Each display method is fully independent.
• New display modules typically take less than 1 man week of technical time to be production-ready.

Advertisement Performance Optimization

• Rapidly determine results of marketing-related decisions and compares and contrasts different advertisements in real time.
• Highest performing ads rise to the top of distribution while non-performing ads receive little to no distribution.

Content Performance Optimization

• Rapidly determine results of micro-content selection. Best performing content rises to the top of distribution and lower performing content receives little to no distribution.

There is no other company with an ad serving platform that has successfully integrated all of the next-generation marketing concepts employed in NIME. It allows for greater revenues with much lower cost to generate than previously available solutions. Many advertisers have to work with multiple platforms for each media type. Now, with NIME, advertisers have the luxury of consolidation into a single, dynamic engine.