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		<title>ADRevolution News</title>
		<link>http://www.adrevolution.com</link>
		<description>The latest news from ADRevolution</description>
		<language>en-us</language>
		<copyright>Copyright 2008, ADRevolution LLC.</copyright>
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		  <title>Another Westmoreland Interview With Austin Startup Thought Leader</title>
		  <link>http://austinstartup.typepad.com/austin_startup/2007/12/qa-wednesday-ad.html</link>
		  <description>>The Austin Startup Blog has posted a great interview with Andrew Westmoreland, Founder and CEO. Andrew really enjoyed his conversation with Mr.Menell and looks forward to continuing it in the future.</description>
		  <pubDate>Wed, 23 Nov 2007 09:00:00 GMT</pubDate>
		</item>
		
		<item>
		  <title>CEO Andrew Westmoreland Interview By MediaPost's Behavioral Insider</title>
		  <link>http://blogs.mediapost.com/behavioral_insider/?p=221</link>
		  <description>ADRevolution's founder has been profiled by MediaPost's Behavioral Insider as a thought leader in the behavioral targeting industry. Click the link to read the interview.</description>
		  <pubDate>Wed, 28 Nov 2007 09:00:00 GMT</pubDate>
		</item>
		
		<item>
		  <title>IBM Announces Major Changes Coming In Advertising</title>
		  <link>http://www-03.ibm.com/industries/media/doc/content/resource/business/2898468111.html</link>
		  <description>IBM's 5 year projection for the future of advertising entitled "The end of advertising as we know it" foretells of an ad world very similar to the Ideal Advertising Marketplace that ADRevolution is offering today. The report outlines a world of one-to-one advertising, open exchanges for advertising, and payment based on real impact not "impressions"; three core features of NIME and IAM.</description>
		  <pubDate>Sun, 25 Nov 2007 09:00:00 GMT</pubDate>
		</item>
		
		<item>
		  <title>ADRevolution Launches Solution to Transform Digital Media</title>
		  <link>http://www.forbes.com/feeds/businesswire/2007/11/04/businesswire20071104005051r1.html</link>
		  <description>ADRevolution today announced the launch of The Ideal Advertising Marketplace(sm). ADRevolution, LLC, based in Austin, Texas, has invented the solution for fully integrated auction-based ad serving. The company's Ideal Advertising Marketplace provides a new model of efficiency in digital media commerce.</description>
		  <pubDate>Sun, 4 Nov 2007 09:00:00 GMT</pubDate>
		</item>
		
		<item>
		  <title>CEO Andrew Westmoreland featured on Webmaster Radio</title>
		  <link>http://www.webmasterradio.fm/Conferences/Direct-Marketing-Association/Multi-channel-distribution.htm</link>
		  <description>ADRevolution's Founder and CEO Andrew Westmoreland was interviewed by Webmaster Radio on the floor of the DMA show in Chicago regarding our revolutionary multi-channel distribution technologies.  Click the "MORE link" to the right to tune in.</description>
		  <pubDate>Wed, 17 Oct 2007 09:00:00 GMT</pubDate>
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